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Lumen Deluxe Auto-Fresh Air Cleaner/Ionizer - cleans air, disperses smoke and fumes, safe with no chemical, quiet. This one is still in the original package. The price sticker is from KMart and says it was $14.97! According to the back:
"People driving often complain that the air is 'dead' or 'heavy' especially when the heater/air conditioning of the car is on. This fresh air ionizer is specially designed to eliminate such problem. If offers relief to anyone suffering from the effects of dust or pollen and also efficiently disperses smoke and fumes inside the car. It works by generating negative ions which can help control static, clean the air using electrostatic precipitation and greatly reduce air-borne particles."
Manufactured in Taiwan, UPC 045999003786
The box is a little dinged, but the parts inside appear to be new. I have not tried it to see how it works.